Hello B2B Success!
From field to franchise, 80,000 locations trust the only platform built exclusively for B2B eCommerce.
Centralize
Data
Optimize
Processes
Manage Campaign Complexities
Increase
ROI
The 47C Marketing Operations Suite is a collection of Software as a
Service (SaaS) solutions that streamline the complexities of your
location-level marketing programs.
Location
Master
So many locations, so many
details, so little time. Centralize
everything from window counts and
sign types to city regulations and
complex business rules.
Don’t sweat the details.
Commerce
Cloud
Think e-commerce for your field
operators. This is their one-stop
shop to buy all things marketing-
related, and your answer to budget
& inventory control.
Materials on-demand.
Campaign
Manager
The key to successful location-level marketing is execution in the field. Input campaign details & we’ll “automagically” configure your campaign needs & instructional guides.
Execute with precision.
Marketing
Kit Builder
Whether it’s a new location or a
new campaign, our kit builder
bundles your marketing materials
together and automates your
distributions with ease.
Plan now, ship later.
Menu Board
Manager
Stop the menu board madness!
Our MBM gives you one place to
manage custom digital and static
menu board content down to the
restaurant level.
Two systems. One solution.
Enrollment
Builder
Don’t leave marketing dollars on
the table. Encourage your field
operators to participate in
programs while protecting branding
& budget objectives.
Optimize opt-ins.
A.I and Machine Learning
Leverage the power of Machine Learning & Artificial Intelligence to drive the business outcomes & solve problems faster.
Gamification & Experiential
Drive engagement, incentivize repeat use, and encourage fun by using gaming elements in your branding applications.
UX/UI Strategy
Deliver a remarkable & reliable user experience to your employees, licensees, and customers with the latest in design technology.
Increased Productivity
‘47Concepts is our go-to partner for Marketing Operations technology. We’ve increased our productivity and campaign accuracy exponentially by using the tools in their suite of products. I’m always impressed by the professionalism of the team and their dedication to our success.
Value-Add Partner
We are appreciative of the team at ‘47Concepts, for their planning, problem-solving and creative abilities. Over the past 12 months, they have re-created our print-on-demand platform and added features that are a true value-add for our Operators. The overall re-design, creating an enhanced shopping experience, as well as increased efficiencies from a business standpoint, are benefits to our entire team. We look forward to growing our partnership with ‘47Concepts and are excited to see what’s next!
Dream Solution
Our promotional campaigns used to be a nightmare to manage. Now that we have them all in one place, I’ve streamlined our process and increased our ability to react to the market. I couldn’t imagine managing our promotional campaigns any other way.
- '47Concepts improved Murphy USA’s process by implementing a promotion planning and execution platform within their Marketing Operations Suite."
Efficient
Effective
Reliable
-
1947
Our story began in Tulsa, Oklahoma in 1947, when 32-year-old Carl “Smitty” Smith had the vision to capitalize on the post-war outdoor advertising boom.
Smitty was a talented artist who coupled his gift for drawing with his knack for business. With some encouragement from his father-in-law, Posters, Inc. and the creative revolution was born.
Our leadership team’s track record of making deliberate investments and growing multiple start-up companies has been the key to sustaining the legacy that began almost 75 years ago.
-
2021
We have formed a team of industry and technology experts with decades of Marketing Operations experience, and a passion for problem-solving to launch the next generation of Smitty’s vision & called it ’47Concepts.
We are experts who use our knowledge & critical thinking to deliver results.
- Our team is carefully chosen based on drive, skillset, and most importantly, likeability.
- We are personally invested in the success of our partners. We win when you win.
Office Location
21202 Park Row Drive
2nd Floor
Katy, Texas 77449