The franchising model helped lead American post-pandemic economic recovery in 2021. By providing advancement opportunities at all levels of the economic ladder, from entry-level to manager and from manager to owner, franchises across America aided not only large-scale reentry into the workforce, but also the possibility of coming back better than ever. (Source: International Franchising Association)
The unique business model also put the overall economy on more solid ground, with steady growth on business openings and output contributions.
Franchisees dance to a unique tune of interdependence. Franchise owners run & own their store(s) but they are also beholden to corporate brand standards and performance. At 47Concepts, we are giving a standing ovation to franchise brands for their role in aiding economic recovery. Our technology is specifically designed for the franchise model.
Our technology, currently used by 80,000 locations has proven success in the key areas that make or break a successful franchise. We check the box in every one of the following success criteria.
Brand Consistency. Your franchise owner chose YOUR BRAND for a reason. You have proven growth rates, you have promised support, and there is an expectation of profit. These can only be achieved if the brand marketing materials, the logo, the swag, the uniforms, and merchandising fixtures and overall presentation of the store reflects the corporate brand. From Corporate to Franchise, that upholding & communication of brand standards has to be natural and easy. Replacing spreadsheets & long email threads with automation – especially as you grow- makes or breaks your success.
Marketing Operations Management. You are dealing with managing your store attributes and city ordinances. You are dealing with bulk orders, marketing swag, uniforms, and more. You have to track fluctuating prices across states, regions, and even within a city. View our case study on how we helped franchise brands reap rewards of saving money & time and intangible but important rewards of boosting employee morale.
Training and Support for New Franchise Owners. Building a business from the ground up, even with a recognizable brand name, is not for the faint of heart. Have the technology and automating from the get-go – so you and your franchise owner can properly prioritize the activities most crucial to your brand growth & store foot traffic.
Execution of Store Signage. The signs outside of your stores directly influence the foot traffic to your store. The signs inside of your store influence the size of your customer’s purchase. In other words, signs directly & hugely impact your sales. Ironically, the most wastage is seen with misplaced, torn, or ill-fitting signs. Read our case study on how our tech directly impacted store sales by impacting store signage. You need tech that guarantees that sign types & sign placement is executed easily with 100% accuracy. Every time.
Multilocation scaling is the process of expanding a business into multiple locations, either through opening new physical locations or expanding into new markets. This allows the company to reach a wider audience and increase revenue.
Multilocation scaling can offer several benefits, including increased revenue and profitability, greater brand recognition and awareness, access to new markets and customer segments, improved operational efficiency and economies of scale, and reduced risk through diversification.
Multilocation scaling can also present several challenges, such as increased operational complexity, greater logistical demands, additional resources and infrastructure, potential communication and coordination issues, and effective management and leadership across multiple locations.
Effective management of multilocation scaling requires careful planning, strong communication and coordination, effective leadership and management practices, investment in appropriate technology and infrastructure, and a focus on maintaining consistent quality and customer experience across all locations.
When planning for multilocation scaling, key considerations include: