Brown Dessert Food Facebook Post (3)

Effectiveness of Retail Signage

Think about the journey of your shoppers. Put yourself in their shoes as they walk by your business and perhaps stop in to look around. Similar to road signs helping them to navigate the streets, signage and visual merchandising are there to help them make the shopping journey as quick and efficient as possible.

  • Interior displays: Displays are powerful devices that drive the atmosphere of the store, but they certainly do not have to be complicated. Picture a printed foam core backdrop, with small supporting posters or signs, setting the stage for a selection of your most popular items.
  • Small shelf signage: As shoppers get closer to the products, signage becomes smaller in size but no less important. From signs that invite your customers to “Sourced Locally” to signs that introduce “Customer favorites,” these options help make products stand out from the crowd.
  • Exterior signage and displays: Outdoor signs featuring a special offer like a “Buy 2, Get 1 Free”
  • can welcome people from afar and tempt them to come inside your business. The same goes for a dynamic front-window display with a selection of seasonal items laid out to tell a relevant story.
  • Interior category signage: Large, elevated signs with big, bold lettering can call out specific store sections and categories. Now your shoppers know where to walk to find something specific.

    Below are statistics on the importance of executing your signage across your stores, whether its 50 or 500. Your window signs and your signs inside of your store have a direct impact on your sales. Wouldn’t you want the right technology to make it easy for your field & franchise operators to know when and where these signs should be placed?  Are you running multiple marketing campaigns that have differences in messaging, language, price points, and sign types across your regions? 47C tech will ensure that the right messaging goes to the right stores in the right materials at the right time.

    According to a study by the Point of Purchase Advertising International (POPAI), in-store signage can increase sales by as much as 30%.

  • A survey by the International Sign Association (ISA) found that 91% of shoppers said that signs influence their decision to make a purchase.
  • According to a study by the University of Cincinnati, 70% of purchasing decisions are made in-store.
  • In a survey by the Signage Foundation, it was found that 48% of shoppers said that they had entered a store they had not planned to visit because of an attractive sign.
  • A study by the Small Business Administration (SBA) found that effective signs can increase business by as much as 150%.
  • The study by the POPAI also found that 88% of customers make an unplanned purchase because of effective in-store signage.

Retail signage is an essential aspect of any retail business. It serves as a visual representation of the brand and helps customers navigate the store. Effective retail signage can increase sales, improve the shopping experience, and promote customer loyalty. One of the main benefits of retail signage is that it can help increase sales. By clearly displaying product information, pricing, and promotions, customers are more likely to make a purchase. This is especially true for impulse buys, where customers are more likely to make a quick decision based on what they see. Additionally, retail signage can help to increase foot traffic by attracting customers to the store. 

Effective retail signage can also improve the shopping experience for customers. By providing clear and easy-to-read information, customers are able to find what they are looking for quickly and easily. This can lead to a more enjoyable shopping experience, which can lead to repeat customers. Additionally, retail signage can help to create a consistent and cohesive brand image, which can enhance the overall shopping experience. Promoting customer loyalty is another important aspect of retail signage. By providing clear and consistent information, customers are more likely to trust the brand and return to the store. 

Additionally, by providing information about promotions and sales, customers are more likely to stay up to date on the latest deals and products. In conclusion, retail signage is a crucial aspect of any retail business. It can help increase sales, improve the shopping experience, and promote customer loyalty. By investing in effective retail signage, businesses can see a significant return on investment.

Credit: https://www.theupsstore.com/small-business-services/small-business-blog/small-business-blog/2019/05/the-importance-of-store-signage-and-visual-merchandising


When creating retail signage, it’s important to consider the target audience, the message you want to convey, the location of the signage, the design elements, and any legal or regulatory requirements.

Retail signage should be updated regularly to keep it fresh and relevant. This can be done on a seasonal or monthly basis, depending on the type of signage and the products or services being promoted.

Measuring the effectiveness of retail signage can be done through metrics such as foot traffic, sales data, customer feedback, and social media engagement. These metrics can help determine the impact of the signage on the overall success of the business.

Yes, digital signage can be a powerful tool for retailers, allowing them to display dynamic content such as videos, animations, and social media feeds. Digital signage can also be updated quickly and easily, making it a versatile option for promoting products and services.

Yes, there may be legal requirements for retail signage depending on the type of signage and the location of the store. For example, signage may need to comply with local zoning laws or adhere to certain safety standards.