'47Concepts Campaign Manager ensures that your brand message and store level execution is flawless every step of the way: the right messages on the right signage, with the right sizes and quantities to the right stores. Every time.
47C's Campaign Manager software drove flawless execution of store-level, localized marketing campaigns across 1500 sites. Now, every month our client saves 52 hours of manual tracking from spreadsheets and emails.
Murphy USA is a convenience fuel retailer with 1500+ locations. Each location received a marketing kit with a large number of POP materials to support each of Murphy’s campaigns.
Murphy USA needed to accomplish two important goals:
47C improved the process by implementing a promotion planning and execution platform: Campaign Manager. This eliminated the need for category managers to track and communicate promotion details via spreadsheets and email. 47C’s Campaign Manager also produced site specific planners. These visuals told each store operator when and where to place their marketing signage. Now, the right stores received the right messages, with the right price points, on the right materials, at the right time.
’47Concepts Marketing Operations Suite: Technology Solutions