Recognized $96K in cost savings
Using 47C technology, the client saved $54K by stopping production to 550 inactive stores. Accurate store profile completion rates jumped from 58% to 91%. As a result, the client saw a 40% reduction in Call Center Orders, saving another $42K.
47C's Location Master and Marketing Kit Builder eliminated costly errors and time associated with manual tracking across 6500 stores. As a result, our client realized cost savings of $96K and time savings of 52 hours.
Challenges
P66 was originally dependent on manual tracking of site level data. This created high potential for duplications and errors and costed hours of the client’s time. The original process also leveraged data sources that were insufficient or incorrect.
The issues were two fold:
- POP was produced and shipped to 550 inactive sites, costing P66 significant time and money.
- Client spent hours tracking 6,500 locations to update use of their mobile app.
Solutions
Leveraging Location Master & Marketing Kit Builder,
47C tech accomplished the following:- Eliminated duplicate POP to inactive sites
- Sent the accurate POP to the correct stores
- Corrected store profile data
- Eliminated manual entry of tracking 6500 sites
Location
Master
So many locations, so many
details, so little time. Centralize
everything from window counts and
sign types to city regulations and
complex business rules.
Don’t sweat the details.
Marketing
Kit Builder
Whether it’s a new location or a
new campaign, our kit builder
bundles your marketing materials
together and automates your
distributions with ease.
Plan now, ship later.
Benefits
Saved $96K and 52 hours for the client utilizing 47C's Location Master to fast track collection of store profile data across 6,500 stores.
Utilized Marketing Kit Builder to enhance production & fulfillment effectiveness, saving client costly production errors.
Improved coordination and efficiency between client marketing team and store operators.
’47Concepts Marketing Operations Suite: Technology Solutions
Location
Master
Commerce
Cloud
Campaign
Manager
Marketing
Kit Builder
Menu Board
Manager
Enrollment
Builder
Office Location
21202 Park Row Drive
Katy, Texas 77449