This lesson elaborates on duplicate content and its common instances. It also offers a guide to fix duplicate content to make your SEO strategy successful. Many small businesses use local SEO services to help them stand out from the competition in their city. An example is local SEO for recreation businesses such as arcades or campgrounds. Local SEO is important for only finding leads in your area that can take advantage of your products or services.

SEO対策が向いているか

When it comes to websites and ranking in search engines, trying to get one page to rank for a handful of keywords can be next to impossible. Let’s say a swimming pool business is trying to rank for “fiberglass pools,” which receives 110,000 monthly searches. This short-tail keyword can represent the overarching topic for creating their content, but the business will also need to identify a series of related keywords to include in their content. For example, they could opt to use the “fiberglass pool prices” or “fiberglass pool cost” to achieve additional rankings for the overall keyword of fiberglass pools. It’s a very effective digital marketing technique, but it takes time to work.

How to Build Your Brand Brain (a High-Level Overview)

You can start with simple fundamentals like proper site structure, engaging content, and basic keyword research to set yourself on the right path. Entry-Level Positions Your SEO experience starts as a trainee or fresher, with annual earnings between ₹2.5-4 lakhs. You’ll learn the basics and help senior team members with their daily work. On-page optimization involves fine-tuning individual web pages to rank higher and earn more relevant traffic. Focus on long-tail keywords as they often have less competition and better reflect user intent and analyze competitor keywords to identify opportunities and gaps.

What is SEO?

But if you want a full list of all the types of SEO, we compiled one here (67 types of SEO to date). Link building is something is something that preoccupies the SEO industry. To give you an idea of how this works, here’s a quick overview of a few popular backlink building techniques. If you’re an Ahrefs user, you can also use the Indentify intents AI feature to see the type of search intent that gets the most traffic.

• “Depending on your business model, leads/revenue matter more than mere traffic.
• Off-page SEO refers to strategies that take place outside your website, like earning backlinks from reputable sites.
• Clearly defining your goals will help you determine the best way to approach your content marketing.
• This beginner-friendly program dives deep into actionable SEO strategies, teaching you to optimize content, improve search rankings, and drive organic traffic.
• You may need to hire someone or outsource to freelancers or an agency.
• Search engine crawlers land on a page and use links to find other content to analyze.
• SEO can take a lot of time and effort, and because of this, you’ll want to know if your strategy works.
• But if you apply SEO best practices and consistently test, you can be prepared for when the winds change.
• There could be several reasons why your website doesn’t rank high on organic search results.

Because Gumloop is so new, and they are focused more on building out their product (over marketing), there aren’t a lot of reviews. But, I did write an in-depth Gumloop review if you want to check it out. They also have a bunch of free tools like an AI content detector tool and an AI content humanizer tool.

Technical SEO is about improving the technical aspects of your website so that search engines can easily find, crawl, understand, and index your pages. Going hyperspecific like this is a good idea if you’re learning SEO to become an in-demand SEO expert. But if you’re looking to rank websites, it’s probably better to keep things slightly broader and stick with one of the four main facets of SEO. Technical SEO ensures that search engines like Google can find, crawl, and index your content.

SEO対策の費用相場【タイプ別・内容別】

Occasionally the snippet may be sourced from the contents of the meta description tag, which is typically a succinct, one- or two-sentence summary of the page. A good meta description is short, unique to one particular page, and includes the most relevant points of the page. Check out our tips for writing good meta descriptions for more inspiration. The content in the policies directory seldomly changes, however the content in the promotions directory likely changes very often. Google can learn this information and crawl the different directories at different frequencies. To learn more about search-friendly site structures, check out our guide for ecommerce sites, for which a good URL structure is more important as they tend to be larger.

Conclusion: Don’t just show up – stand out on Google Maps

But the query is much more commercial in nature and will for sure generate more revenue which is why Google is showing buying guides instead of Walmart product page. They rarely consider intent when in reality, it is even more important than search volume. Not to mention that there are hundreds of them – the estimate is that about 70% of all the traffic comes from long-tail keywords.

Keyword relevance

The short answer is yes if you run a small to medium-sized website. All you need is some time to learn and practice SEO, plus good SEO tools that offer vast and accurate data. SEM (Search Engine Marketing) has the broadest scope of those three, encompassing generating traffic from organic search (SEO) and paying for traffic with PPC search ads. At the same time, the best kind of topics are the ones that hold business value to you.

O que é SEO e para que ele serve?

The best practice is to use SEO-friendly URLs, as they help to understand what the webpage is about. The poor URL structure is a big issue in SEO, which may result in your website getting lower ranks. This content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals. Coursera’s editorial team is comprised of highly experienced professional editors, writers, and fact… Boost your website performance with this free 3-part starter pack.

When I was an SEO at a transportation startup, we were competing against transportation companies that had been in the industry for 30+ years. Therefore, every SERP feature you see is an additional opportunity to serve content to the same searcher. It will find just about any website related to a term and rank it to answer a searcher’s query.

How can I check my on-page and off-page SEO?

Instead of just making what you think people are looking for, your plan will ensure you create content people search for. However,  when developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and wrong. Alex Chris is a digital marketing consultant, author, and instructor. He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites.Connect with Alex on Twitter and LinkedIn.

Was macht ein SEO-Manager?

You can also ask the SEO agency you’re considering working with for customer references and speak directly with an active customer. It specializes in search and hasn’t branched out to website development or management. On top of this, its pricing starts at $5,000 per month, so it may not be the right fit for a budget-conscious business. Straight North is an SEO services provider that tailors its SEO plans for businesses of all sizes. It provides the standard services that its competitors offer and it has a client dashboard to show tasks in an SEO plan and the progress of a custom plan. Keyword Tool does not use Google Keyword Planner to generate keyword ideas.

Mobile-friendliness

Keeping up with SEO trends and algorithm changes helps you succeed. Regular content audits ensure your pages stay relevant and valuable to your audience. Also include multimedia elements like images, videos, and infographics to enhance the content’s appeal. Research thoroughly to ensure factual accuracy and build authority. Make sure to update and repurpose older content to keep it fresh and relevant. 6) User Experience (UX)A seamless user experience is vital for retaining visitors and encouraging engagement.

How to Increase Your Organic Growth by Over 400%, According to the SEO Lead at Nextiva

Once you’ve identified the keywords your competitors rank for, you’ll have the ultimate list of keywords to target in your content. After all, the goal is to outrank your competitors in the search results so you can drive more traffic and leads. Plus, your competitors already offer some of the same products or services as you, so there’s a high probability the keywords they rank for will be relevant to you. Local SEO is crucial for businesses with physical locations or those that serve specific geographic areas. When done right—for example, by setting up a complete Google My Business profile—it can help improve visibility in local search results and drive traffic to your business.

SEO Design & Layout

It’s free to use, and it can integrate with multiple different data sources to help you create very comprehensive reports. Google Analytics is my favorite tool for analyzing my entire website outside of just SEO traffic. It’s from Google and it has all the first-party data that you need. Claude is an LLM created by the company Anthropic, and it is my favorite LLM to use when working on content workflows to drive SEO traffic. Now, I’m not saying to use Claude to actually generate content that you’re going to publish, but the way that I use it is to actually use it as a content proofreader. This tool is perfect for content creators, marketers, and SEO professionals who want to make data-driven decisions about which topics to cover.

It’s because the query is more specific, so there’s a higher chance the user is further down the buyer’s journey. The suggestions are based on real search queries used by people all over the world. Google’s Search Algorithm is used as an umbrella term to refer to all the individual algorithms, machine learning systems and AI technologies Google uses to rank websites.

Google’s crawlers review this information and use it to categorize certain features of your site, including pages (as a whole) and piece of content within that page). They exist in the code of your site, and are visible to Google search crawlers, but aren’t always visible to visitors (at least not in a straightforward way). These are sections of text that describe your pages (or specific pieces of content within those pages). Now I’m going to get into the technical details of what sitemaps are, why they’re important for your site, and how to create them. The easiest way is to use a website builder and choose a responsive template. Most mainstream website builders these days have responsive templates by default, so you’ll be hard-pressed to find one that doesn’t offer what you need.

If you find that speed is an issue, you can invest in a CDN later on. People are likely searching for what you do, and you can attract customers by ranking for those terms. But you’re unlikely to rank without effort, as others are trying to do the same.

1. Các công cụ hỗ trợ SEO miễn phí cần có

To rank higher, make sure your profile is complete, accurate, and regularly updated. Add photos, respond to reviews, and use relevant local keywords to improve your Google Maps visibility and your business’s local relevance. And over the years, it has developed guidelines and ranking factors to test pages for signs of quality. These are important questions to answer before you start creating content because Google evaluates content relevancy based on how well a page serves search intent. To drive organic traffic, your content needs to be created specifically for topics that people actually search for.

These visual assets help retain your visitors’ attention, but it’s easy to forget that these files can be very large. Since page speed is a crucial ranking factor, it’s important to monitor the size of the media files you upload to your site. “At minimum, use a Google sheet to keep a record of the blogs you‘re posting, their keywords, the date published, the cluster they belong to, and the live URL. Refer back to this sheet when you’re monitoring performance or for internal linking,” she says. Use the pillar topics you came up with to create a page or post that gives a high-level overview of the topic using the long-tail keywords you came up with for each cluster in step two. These pillar pages can essentially be a table of contents, where you’re giving a description of the main topic and briefing readers on subtopics you’ll elaborate on in other posts.

Many of them have been officially confirmed by Google but many remain in the realm of speculations and theories. From the practical point of view, it’s important to focus on factors that have a proven impact but also try to keep a “good score” across all the areas. The only question is whether you are willing to invest some time into learning all the aspects of SEO, or you’ll hire a professional and invest your time into something else. On-page SEO is everything you can do on the website – from the optimization of content through technical aspects.

Now let’s say your website only occupies one spot in Google, with the rest occupied by competitors. Because some clicks go to other websites, your Visibility is lower than 100%. For example, let’s say you track one keyword, and all the top positions in Google are occupied by pages on your website. Because your website gets all possible traffic from that keyword, your Visibility is 100%.

• However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals.
• You want to take that opportunity to see how an SEO company’s account managers handle you after the deal is done.
• Using AI to go beyond traditional keyword research, it can pull up highly relevant, long-tail keywords based on your existing content.
• Title tags and meta descriptions are key HTML elements that can affect your website’s click-through rate from search results by a lot.
• They can choose to change your headlines or descriptions as they see fit.
• They have built businesses that reflect strong leadership and even stronger relationships and know how to help make that possible for other entrepreneurs too.
• By focusing on various search intent types (including the informational one) you’ll be able to target various stages of the buyer’s journey.

Per the latest SEO statistics, 50% of marketers say SEO provides a better return on investment (ROI) than any other marketing strategy. With results like that, it’s clear that SEO has the power to make real change for businesses. While exploring SEO strategies, you might come across the terms search engine marketing (SEM) and pay-per-click (PPC) advertising. If you’re wondering what these terms are and how they differ from SEO, we’ve got you covered. The crawling mechanism also follows the links on pages, which act as trails across the web.

• Some of the free tools we offer include a keyword planner tool, SEO checker, domain authority checker, backlink checker and more.
• The algorithm behind this often changes, but as marketers, you need to stay abreast of the latest changes.
• I actually wrote a full review on this article you can check out here, but let me run it down for you briefly.
• Off-page SEO refers to SEO strategies that happen off your website, such as building links to pillar content.
• Our strategies include all the software necessary to track the progress and effectiveness of your SEO strategy.

Many keyword research guides recommend focusing on the so-called long-tail keywords – keywords that are more specific and usually consist of more words. Your goal is to find relevant keywords with high search volumes and low keyword difficulty – an ideal combination of the three most important factors of keyword research. Once the internet user submits a search query, the search engine digs into the index and pulls out the best results. The list of the results is known as a SERP (Search Engines Results Page). The search engine index is basically a gigantic library of all the crawled websites with a single purpose – to understand them and have them available to be used as a search result. The search engines try to analyze and understand the pages, categorize them, and store them in the index.

Off-page SEO is defined as the optimization of elements that aren’t on your website but affect search engine ranking. As we described in this article, start by optimizing your on-page SEO. This includes how keywords are used on pages as well as site architecture. Once everything is locked down on your site, you should begin expanding on your content using the same high-performing keywords. Since link building is so difficult and time-consuming, we also recommend reaching out to a professional agency like The HOTH to help.

Finally, featuring UGC in your content strategy, such as customer reviews, ratings, and photos, creates a steady flow of fresh content that improves trust among customers. Creating a mockup or wireframe is a good idea, keeping in mind the search intent and the audience you’re targeting. GA4 is essential for anyone with a website who wants to understand their traffic sources, user behavior, and overall site performance. While it has a learning curve, it’s a must-have tool for serious marketers. This can then show me what percentage of my referral Web3 SEO company traffic is coming from ChatGPT, Perplexity, or any AI search engine.