Alt text, also known as an alt attribute, alt description or alt tag, is a snippet of detailed information describing what an image shows. Alt text is therefore vital for search engines to enable them to better understand a page and provide people with the best possible results when they are searching online. Our award-winning SEO agency has been providing hugely successful digital marketing services since 1999, deployed by our growing team of in-house experts with every leading accreditation we can think of. No matter what digital marketing goals you have for your company, MRS Digital will help increase your bottom line with an SEO strategy that’s designed for your business. Let us handle the hard work so you can focus on running your business while we bring in the customers.

Ensure your content answers search intent comprehensively

You are viewing 1 of your 3 articles as an unregistered userFor unlimited access to our free content, please register or login. If you don’t have time to refresh your pages you could consider pulling in information such as blogs, News, Events or Social Media feeds. The data is the text, graphics, and media on the page, for example, words are extracted from the titles, headings, or special fields called meta tags. The higher a page is ranked in search results and/or the more frequently a site appears in the search results list the more visitors it will receive. SEO results typically take time, with noticeable improvements often seen in 3 to 6 months.

Drive more traffic, improve engagement, and increase sales

User Experience (UX) is the encompassing term for any user interaction with a product or service, focusing on the user’s emotions and the ease of performing desired activities. UX design aims to create experiences that are simple, efficient, relevant, and enjoyable, considering factors such as website design, navigation, content quality, site responsiveness, and overall impression. We’ll review, research, analyze and select the best keywords to target to drive qualified traffic from search engines to your website.

Learn More About SEO

Understanding and optimising user experience has become integral in securing a prominent place in the ever-evolving landscape of SEO. The lines between what a search engine does and what an AGI could do would start to blur. SEO strategies would have to adapt considerably to a landscape where real-time, highly accurate information and insights are readily available from AGI-powered platforms. There are still so many questions regarding the future of search engines and what this means for the individuals, businesses, and organisations reliant on them. All of this would also impact the SEOs and marketers whose job it is to help businesses to get found.

Website Migrations: S&T’s SEO Lead speaks to Moz

Regular reports keep you informed about progress and provide insights for further optimisation. SEO is crucial for any online business because it helps them be discovered by potential customers. SEO (Search Engine Optimisation) is a process of improving a website to increase it’s visibility on search engines such as Google. By having better visibility or higher rankings the more traffic that will be directed to your site from prospective customers. With analytics tools, you can track key metrics like website traffic, keyword rankings, bounce rates, and conversion rates.

Accessible and SEO friendly SVGs

These insights help you understand what’s working and what’s not, allowing you to refine your strategy accordingly. By focusing on high-quality content, technical SEO, and link building, you can establish a strong online presence without draining your marketing budget. While SEO may require an initial time investment, the results can be substantial and sustained.

Why Choose Assertive as Your Digital Marketing Agency?

Despite this, many businesses haven’t optimised their website to get found online. Iconic Digital provides a fast track, Google-approved model for SEO, which optimises your content and builds the domain authority of your website. Using a data driven approach, we start with keyword research to uncover the phrases people are searching to find you. Using these phrases, we pivot your content to attract the right audience that has transactional intent. Making SVG accessible can indirectly contribute to better SEO by improving the overall user experience, which is a factor that search engines take into account when ranking websites. Additionally, providing alternative text descriptions for the SVG can also help search engines understand the content of the SVG and potentially improve its visibility in search results.

of ecommerce traffic comes from Google Search.

For search engines and the more nascent AI-driven search engines, presenting yourself and your content within the parameters of EEAT is absolutely paramount. Before AI revolutionised search, algorithm changes would shuffle rankings, but they rarely altered fundamental search behaviours. Now, with AI-generated summaries appearing directly in search results, users often get their answers without clicking through to websites. This shift represents a significant challenge for businesses that have traditionally relied on organic search traffic. Written transcripts also provide a boost to SEO performance, in most instances. As search engines are unable to make sense or interpret audio and video content.

We can seamlessly integrate with third-party service providers or in-house marketing teams to deliver comprehensive SEO solutions. By collaborating closely with these entities, the team ensures a unified approach to SEO strategy and implementation. At Chillibyte we specialise in SEO and everything we do supports the objective of increased organic search traffic and conversions.

The nature of search engines is inherently about “pull marketing” – users express what they want and expect the search engine to deliver. SEO facilitates this process by helping websites rank in search results and get seen by the user. So, when it comes to real-time data, traditional search engines have a bit of a lag, but they are currently the best place to go for a broad range of up-to-date information. Other sources like X (formally Twitter) and Reddit are often the preferred choice for the very latest real-time information – and providing these are public profiles, ChatGPT can browse them too using plugins. When you type a query into Google, it doesn’t just look at the surface; it digs deep into its index, essentially a database of indexed websites, to find the most relevant results. The Google algorithm takes multiple factors into account, such as keyword relevance, website authority, user experience, and much more.

Actionable SEO training from our experts

Each third–party tool calculates domain authority differently, so it’s important to monitor your progress consistently. Tracking this metric helps you gauge the effectiveness of your SEO strategies and improve your site’s ranking potential. Depending on your objective, you can use Google Search Console to track the overall CTR of your website, the CTR of specific pages, or the CTR of particular keywords. These insights help to optimise your SEO strategy and improve your site’s performance in search results. You’ll have the option to measure your overall traffic, traffic from specific keywords, branded vs. unbranded traffic, or traffic from relevant searches.

Socials

Backlinks are specifically other websites providing a link to your website, whereas Digital PR will include any brand references, such as being a featured representative on an issue in a news site. Even if they don’t provide a link this is still a valuable sign to search engines. At Space & Time we provide a host of Digital PR services to a suit a brands requirements and capabilities. An effective content marketing strategy will make use of multiple content types and each one itself will need to have time, effort and planning dedicated. On-page SEO (search engine optimisation) is a great place to start when trying to rank higher on Google.

ranking for ‘ecommerce’

A strong online presence is essential to stay ahead of the competition and attract more customers. But SEO takes time and expertise, and we know that many business owners simply don’t have the time or resources to manage it themselves. That’s where we come in – helping you rank higher, generate leads, and grow with a strategy that works. SEO (Search Engine Optimisation) helps your business get found online by ranking higher on Google, Bing, and other search engines. Whether someone hears about you on the radio, sees a flyer, or gets a referral, their next step is usually searching for your website.

• As an SEO specialist, you’ll optimise a website to increase traffic and engagement.
• Google now heavily weighs site performance through Core Web Vitals metrics—a system developed by Google to measure user experience—when determining rankings.
• They are text-based, which means they have smaller file sizes, which can boost loading times significantly and improve the performance of websites.
• That means Instagram photos, videos, Reels, and carousels can now surface directly in Google searches, without users needing to open the app.
• As a result, businesses must prioritise high-quality, user-focused content and adapt to AI-driven trends for improved visibility.

• It’s like having a backstage pass to your site’s performance on Google.
• If you stop your SEO activities, your rankings will eventually fall as Search Engines respond well to websites that they can see are maintained, regularly updated and optimised.
• But don’t just take our word for it, see what industry judges had to say about our award-winning SEO campaigns.
• The goal is to ensure web pages are understandable and relevant to search engines and humans alike.
• By optimising your page titles with relevant keywords and accurate descriptions, you increase the chances of search engines properly indexing and ranking your website for relevant search queries.
• The team at Screaming Frog has been part of my extended marketing team, both at moo.com and now DogBuddy.
• Leveraging industry-leading tools to perform advanced keyword research, rank tracking and backlink analysis.

Adding alt text to your images is very important to ensure your website is search engine optimised. If you know that you have not been setting alt tags for your images then you should set the time aside to go through them and add relevant, descriptive alt text throughout your website. Our team is made up of in-house SEO specialists that have years of experience and expertise behind them – we never outsource. Our digital specialists have seen it all and understand Google’s changing algorithms.

We Get Our Clients Featured Here:

Secondly, they prioritize user experience and conversion rate optimization, ensuring that their SEO efforts not only drive traffic but also lead to increased sales and revenue. Additionally, a good agency conducts thorough keyword research and competitor analysis to identify untapped opportunities and create tailored strategies for each client. They also provide regular performance reports and analytics to track progress and make data-driven decisions.

• Since launching their Accelerate digital marketing solution just two months ago, their results have skyrocketed.
• Optimise your site’s technical performance to grow your online presence.
• The Chartered Institute of Marketing provides details of accredited degree programmes.
• Combinations of legal and ethical challenges and the fact that we don’t yet have a fully settled global AI landscape makes it difficult to predict how generative AI models might play out.
• Your website needs SEO to succeed in today’s competitive online world.
• Let us handle the hard work so you can focus on running your business while we bring in the customers.
• Tailored SEO and Website Design packages to suit your needs, with our expert knowledge and understanding, SEO CoPilot can take your website to the top of a search engine results pages.

What we can guarantee is that we follow best practices and use our expertise to improve your rankings. A) I analyse the results provided by the search engine, focusing on high-quality, reputable sources. Whether you’re looking to fine-tune your content or optimise your sales funnel, GA delivers the data you need to make informed decisions. It’s a must-have tool for anyone serious about growing their online presence.

He’s a researcher and teacher, who loves to learn new subjects…and there’s no better way to learn a subject than to research it and then explain it to someone else. We bill by the hour for our SEO services, which means you get total clarity over what you’re paying for. Create visual impact for your business, our talented graphic designers will make sure you stand out out from the crowd. Then we deliver sophisticated solutions to complex challenges.The outcome? We position ourselves as an extension of your team, working closely with stakeholders on an ongoing basis to develop and execute an effective SEO strategy. With our dedicated support, we’ll ensure that your project receives the attention it deserves, delivering high-quality outcomes within agreed timelines.

Email Marketing

This made verifying information a challenge, but it also meant that the sources and owners of the underlying information wouldn’t get attributed or awarded with traffic. Search engines by their very nature, are designed to provide a list of results where users can click through to the website. Be it penguins or pandas, social media, or AI, the doomsayers will always predict the end of SEO.

Why are marketers questioning the effectiveness of SEO?

By developing unique narratives that married Jobseeker’s expertise iGaming SEO audit with the current news cycle, we created exciting data stories with global appeal — helping the brand truly stand out. Paid avenues like PPC are short-term needle-movers, but organic channels deliver the greatest, most sustainable Return on Marketing Investment (ROMI), time and time again. Put simply, an investment in organic is the best investment a brand can make.

• We know that choosing the right SEO agency to support your brand’s SEO needs is important to you, and requires thought and deliberation.
• You open your inbox and there they are — new enquiries from people who’ve found you through Google and already want what you offer.
• Businesses entities are a little more attainable than person entities.
• Whilst on-page SEO focuses on actions that can be carried out on your website, off-page is a series of actions that are conducted off-site to improve search ranking and generate traffic back to your website.
• In order to help AI systems prioritise and synthesise information, GEO optimises content.
• At MRS, all of our strategies are designed to deliver you the best results as rapidly as possible.
• It was the first major step toward machine learning-driven search, helping Google interpret ambiguous or never-before-seen queries.
• Gone are the days when Google was the automatic first and only stop for search.

Google Analytics dashboards

But working as a sub-contractor does mean you probably won’t be able to use that work in your public portfolio, so it’s important to keep working towards at least one or two small clients under your own name. Good guides to start building SEO knowledge include Google’s own Search Central guides, the Moz Beginner’s Guide to SEO, the Ahrefs Beginner’s guide or the SEMRush Academy. And there are a wide range of courses and certifications available, but the qualify and value will vary widely. Do your research before paying for any courses, or look for those offered by recognised bodies (e.g. the Google Data Analytics Certificate, for example). If you’re starting from scratch, the key areas are to gain knowledge, prove your skills, and find your first clients. Many Search Engine Optimisation (SEO) specialists are able to expand their freelance career enough to build agency businesses.