47 Concepts

Automate your Marketing Operations. Advance your brand.

Experience technology solutions that help over 40,000 locations drive out waste and drive down overhead.

We Are Your Marketing Operations Technology Experts

We deliver technology solutions that optimize Marketing Operations for multi-unit brands

We automate the routine so you can invest in the transformational

PRODUCTS

Let’s ERP Your Marketing Operations

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Centralize
Data

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Optimize
Processes

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Manage Campaign Complexities

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Increase
ROI

The 47C Marketing Operations Suite is a collection of Software as a
Service (SaaS) solutions that streamline the complexities of your
location-level marketing programs.

Location
Master

So many locations, so many details, so little time. Centralize everything from window counts and sign types to city regulations and complex business rules.

Don’t sweat the details.

Commerce
Cloud

Think e-commerce for your field operators. This is their one-stop shop to buy all things marketing- related, and your answer to budget & inventory control.

Materials on-demand.

Campaign
Manager

The key to successful location-level marketing is execution in the field. Input campaign details & we’ll “automagically” configure your campaign needs & instructional guides.

Execute with precision.

Marketing
Kit Builder

Whether it’s a new location or a new campaign, our kit builder bundles your marketing materials together and automates your distributions with ease.

Plan now, ship later.

Menu Board
Manager

Stop the menu board madness! Our MBM gives you one place to manage custom digital and static menu board content down to the restaurant level.

Two systems. One solution.

Enrollment
Builder

Don’t leave marketing dollars on the table. Encourage your field operators to participate in programs while protecting branding & budget objectives.

Optimize opt-ins.

SOLUTIONS

Custom Technology Solutions

Partner with us to use advanced technologies to elevate your brand.

A.I and Machine Learning

Leverage the power of Machine Learning & Artificial Intelligence to drive the business outcomes & solve problems faster.

Gamification & Experiential

Drive engagement, incentivize repeat use, and encourage fun by using gaming elements in your branding applications.

UX/UI Strategy

Deliver a remarkable & reliable user experience to your employees, licensees, and customers with the latest in design technology.

CLIENTS

Trusted by Global Brands

Join industry leaders who rely on us to help them execute their campaigns with precision.

TESTIMONIALS

What our clients say

CASE STUDIES

Recent Projects

ABOUT

Why us?

01

Efficient

We dissect a problem with precision to find the straightest line to a solution.
01

Effective

Our methodology is designed to drive out waste, drive down overhead & increase revenue… so you can reinvest profits into building your brand.
01

Reliable

We offer reliable marketing solutions built on the Microsoft Azure infrastructure, so you can maintain credibility with your customers.
ABOUT

Our History

  • 1947

    Our story began in Tulsa, Oklahoma in 1947, when 32-year-old Carl “Smitty” Smith had the vision to capitalize on the post-war outdoor advertising boom.

    Smitty was a talented artist who coupled his gift for drawing with his knack for business. With some encouragement from his father-in-law, Posters, Inc. and the creative revolution was born.

Since the beginning, Smitty encouraged a culture of creativity, tenacity & reinvention.
Our leadership team’s track record of making deliberate investments and growing multiple start-up companies has been the key to sustaining the legacy that began almost 75 years ago.
  • 2021

    We have formed a team of industry and technology experts with decades of Marketing Operations experience, and a passion for problem-solving to launch the next generation of Smitty’s vision & called it ’47Concepts.





ABOUT

Our Team

We are experts who use our knowledge & critical thinking to deliver results.

CONTACT

Request a Demo

Office Location

21202 Park Row Drive
2nd Floor
Katy, Texas 77449