B2B eCommerce

Your Internal Commerce Platform

90,000+ locations trust the only platform built exclusively to serve your field to franchise operators.

B2B eCommerce

Your Internal Commerce Platform

90,000+ locations trust the only platform built exclusively to serve your field to franchise operators.

From Field to Franchise

We Are Your Internal B2B eCommerce Experts

We deliver intelligent technology solutions
that optimize the ordering process for multi-unit brands.


scale with ease


Effortlessly manage your data with our centralized solution and gain greater visibility.


Maximize efficiency and productivity with our automated processes and free up your team’s time.

Manage Campaign Complexities

Simplify campaign management with our solutions and achieve better results with less complexity.


Boost your ROI with our data-driven solutions and achieve maximum returns on your investment.

Marketing Operations Suite

The 47C Marketing Operations Suite is a collection of Software as a
Service (SaaS) solutions that streamline the complexities of your
location-level marketing programs.


So many locations, so many details, so little time. Centralize everything from window counts and sign types to city regulations and complex business rules.

Don’t sweat the details.


Think e-commerce for your field operators. This is their one-stop shop to buy all things marketing- related, and your answer to budget & inventory control.

Materials on-demand.


The key to successful location-level marketing is execution in the field. Input campaign details & we’ll “automagically” configure your campaign needs & instructional guides.

Execute with precision.

Kit Builder

Whether it’s a new location or a new campaign, our kit builder bundles your marketing materials together and automates your distributions with ease.

Plan now, ship later.

Menu Board

Stop the menu board madness! Our MBM gives you one place to manage custom digital and static menu board content down to the restaurant level.

Two systems. One solution.


Don’t leave marketing dollars on the table. Encourage your field operators to participate in programs while protecting branding & budget objectives.

Optimize opt-ins.


Custom Technology Solutions

A.I and Machine Learning

Unlock new possibilities and elevate your business to new heights by leveraging the power of Machine Learning and Artificial Intelligence. These cutting-edge technologies enable companies to drive better business outcomes and solve problems faster than ever before. By harnessing AI and ML, organizations can streamline operations, make data-driven decisions, and stay ahead of the competition.

Gamification & Experiential

Boost user engagement, foster customer loyalty, and create an enjoyable experience by incorporating gaming elements into your branding strategies. Gamification techniques not only pique user interest but also encourage repeat interactions, strengthening the connection between customers and your brand.

UX/UI Strategy

Provide an exceptional and dependable user experience to your employees, licensees, and customers by harnessing the power of cutting-edge design technology. By staying ahead in the rapidly evolving digital landscape, you can create tailored experiences that cater to the unique needs of each user group.


Trusted by Global Brands

Join industry leaders who rely on us to help them execute their
campaigns with precision.

Custom Technology Solutions


Why us?


We dissect a problem with precision to find the straightest line to a solution.


Our methodology is designed to drive out waste, drive down overhead & increase revenue… so you can reinvest profits into building your brand.


We offer reliable marketing solutions built on the Microsoft Azure infrastructure, so you can maintain credibility with your customers.


Our History

  • 1947

    Our story began in Tulsa, Oklahoma in 1947, when 32-year-old Carl “Smitty” Smith had the vision to capitalize on the post-war outdoor advertising boom.

    Smitty was a talented artist who coupled his gift for drawing with his knack for business. With some encouragement from his father-in-law, Posters, Inc. and the creative revolution was born.

Since the beginning, Smitty encouraged a culture of creativity, tenacity & reinvention.
Our leadership team’s track record of making deliberate investments and growing multiple start-up companies has been the key to sustaining the legacy that began almost 75 years ago.
  • 2021

    We have formed a team of industry and technology experts with decades of Marketing Operations experience, and a passion for problem-solving to launch the next generation of Smitty’s vision & called it ’47Concepts.


Our Team

We are experts who use our knowledge & critical thinking to deliver results.


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Office Location

21202 Park Row Drive
2nd Floor
Katy, Texas 77449

© 2023 ’47Concepts. All Rights Reserved.

Join our team

We are experts who use our knowledge & critical thinking to deliver results.